Canadian PGA Announces 2008 National Award Winners

Merchandiser of the Year – Mr. Tim Moore

Tim Moore, Head Professional at Thornhill Country Club in Thornhill, Ontario is the 2008 recipient of the Canadian PGA Merchandiser of the Year award.

Born and raised in London, Ontario, Tim worked at the Highland Golf and Country Club under Head Professional Mike Silver for 12 years. A graduate of Bowling Green State University in 1994 with a Bachelor of Arts Degree, Tim competed, and was a member of the Varsity Golf Team. After graduation Tim began his professional career under Head Professional Neil Verwey at St. Georges Golf and Country Club. Tim spent eight seasons there until becoming the Head Golf Professional at the Ottawa Hunt and Golf Club in 2002.

Tim is known as a member service driven professional and strives to create the best Golf Shop team in the country. Tim is a level five TCCP instructor and was presented with the Ping Club Fitter of the Year for the Ottawa/Quebec Region last year as well as in 2003.

The mission of the Thornhill Country Club Pro Shop is to provide every member and guest with an individualized and personal golfing experience. The Golf Shop carries a wide assortment of products to meet the individual needs of a diverse membership. Member service is the primary goal of the Golf Shop.

The shop utilizes all of the newest technologies; however Moore feels that nothing beats a personal handwritten note, a personal phone call or a one on one conversation on the first tee. “That is where we have an advantage on other golf retailers. We use a wide range of technologies such as email, mailouts, phone calls and promotions to grow our marketing,” states Moore. The shop is heavily displayed with women’s, men’s and junior products. Folding and hanging are regularly checked to keep product fresh. Attention to personal attention allows the shop to direct the member towards what he or she wants. The golf shop at Thornhill has an old Scottish feel. Dark wood and plaid wallpaper along with antique features create a true feel of golf. There are six professionals and a full time merchandiser in the shop. The starters have also become a key figure in promoting member programs and merchandise.

The shop offers innovative ideas such as a guest package program that include logoed products ranging from $30-$60. Members are informed of the guest package program when they book their tee time and packages are ready upon guest arrival. The club also hosts a Men’s & Ladies Night Wine & Cheese Holiday Shopping Event. This is an event where separate nights exist for men and women to come into the shop and buy holiday gifts. Wine and cheese is provided as well as special draws. Members shop in a festive atmosphere and are assisted with their holiday shopping by golf shop staff. Complimentary gift wrapping is also provided. Thornhill also hosts a member appreciation program, where members receive a thank you letter and a Golf Shop Gift Certificate for their support of the Golf Shop. Letters and gift certificates are sent out three times a year in June, September and the end of November.